MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

Cognac In America: French “Bureau National Interprofessionnel Du Cognac (BNIC) Is Sponsoring “Congac Summit” And The Promotion Of The Cognac Geographical Indication (GI) In The USA

A new three-year Cognac campaign, financed with the support of the European Union and France to promote the Cognac Geographical Indication (GI) in the USA, will be launched in New York City, May 14 and 15, in the presence of Jérôme Durand, marketing director of the Bureau National Interprofessionnel du Cognac (BNIC).

The launch will take place during the Manhattan Cocktail Classic in New York City and will include:

  • A space devoted to “Experience Cognac” during the gala event at the Public Library on May 14, from 9 p.m.-1 a.m.
  • A seminar about “Discovering Cognac” at the Astor Center on May 15, from 7 p.m.-9 p.m. The seminar will be conducted by esteemed BAR (Beverage Alcohol Resource), an educational company that focuses on spirits and mixology, partners Paul Pacult, Steven Olson, Dave Wondrich, Dale DeGroff, Doug Frost and Andy Seymour.

In addition to BNIC’s on-going press program (and International Cognac Summit) implemented by Carbonnier Communications since 2005, this new campaign will focus on trade education, including sommeliers and bartenders under the guidance of SOPEXA USA.

At this time, the following new activities are being finalized:
• The New York Bar Show, June 20-21, including Cognac education and Cognac-sponsored cocktail competition.
• The development of an extensive eLearning platform about Cognac in association with BAR, slated for November 2010.

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This entry was posted on May 26, 2010 by in Cognacs, History, Production, Sales and tagged , , , .
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