MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
A new three-year Cognac campaign, financed with the support of the European Union and France to promote the Cognac Geographical Indication (GI) in the USA, will be launched in New York City, May 14 and 15, in the presence of Jérôme Durand, marketing director of the Bureau National Interprofessionnel du Cognac (BNIC).
The launch will take place during the Manhattan Cocktail Classic in New York City and will include:
In addition to BNIC’s on-going press program (and International Cognac Summit) implemented by Carbonnier Communications since 2005, this new campaign will focus on trade education, including sommeliers and bartenders under the guidance of SOPEXA USA.
At this time, the following new activities are being finalized:
• The New York Bar Show, June 20-21, including Cognac education and Cognac-sponsored cocktail competition.
• The development of an extensive eLearning platform about Cognac in association with BAR, slated for November 2010.