MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Before the concert kicked off, the audience had the opportunity to mingle and enjoy an amazing spread of food and Hennessy’s signature cocktails to the sounds of the legendary DJ D-Nice. There were also photography stills of The Roots and Q-Tip throughout the venue chronicling their visit to Cognac, France where they actually learned the process for making the number one selling Cognac in the world.
Chicagoans were treated to a once in a lifetime concert hosted by The Roots and Q-Tip when Hennessy kicked off their 2010 Artistry series at the Blackhawk Building this past Saturday. The invite only event brought out a whose who of Chicago to celebrate Hennessy’s approach to blending different cultural, artistic, and musical styles while celebrating the importance of the arts.
In its 5th year, Hennessy celebrates its Artistry series while introducing a new element, Artistry GIVES, in which they partnered with the nations leading nonprofit organization, Americans for the Arts, that is geared towards advancing and preserving the arts throughout local communities across the country. The Hennessy Artistry series also gives local upcoming artists an opportunity to display their work while promoting arts education.
Hennessy solely hosted the event with the Grammy Award winning band The Roots and Q-Tip who are serving as this years curators. The five city tour kicked off in Chicago featuring scintillating performances from a range of upcoming artists including Curren$y, Yahzarah, and Chicago’s own, Kid Sister.