MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

Finest French Cognacs: Finnish Corporation “Altia PLc” Acquires “Renault Cognac Brands” Including Renault Carte Noire Extra, Renault Carte d’Argent X.O. And Renault Bleu Nuit V.S.

The acquisition of Renault brand represents a perfect fit with Altia’s strategy by expanding our market presence in the Nordics and Baltics and increasing our critical mass in the Nordic Travel Retail. We want to develop Altia through improved efficiencies, enhanced service to our customers and partners as well as investments in both own and supplier brands”, says Antti Pankakoski, CEO.

The Renault product range consists of Renault Carte Noire Extra, Renault Carte d’argent X.O. and Renault Bleu Nuit V.S. Renault Carte Noire Extra is the most popular of the varieties. The Renault brand will complement Altia’s brand portfolio and enhance the Group’s offering.

Altia Plc announces it has signed an agreement to acquire cognac Renault brand together with some finished products inventories from Pernod Ricard, for a cash consideration of Euro 10 million. Being a strong, widely recognized trademark with heritage, Renault reinforces Altia’s position in the Nordic alcoholic beverage business. The brand is visible especially in the Nordic Travel Retail. The closing of the transaction is subject to clearance by the Swedish and Norwegian competition authorities.

Altia’s strategy is based on two corner stones – building own brands and providing a leading Nordic and Baltic service platform for suppliers to develop their business.

Over the past few years jazz music has become more and more popular in Finland. There are many new talented and young artists that also gather new audience to concerts and events.

Finnish Jazzfederation’s concert tour is sponsored by Renault Cognac. In concerts there is a Renault hostess who presents the artists of the night. Each band is presented together with Renault in spacially tailored tabletents.

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This entry was posted on October 14, 2010 by in Cognacs, Renault, Sales and tagged , , , , .
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