MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
The store uses “elegant wall units and warm lighting to convey luxury and reinforce the brand’s premium credentials”, according to the company. The focus point is the Martell Discovery Table, where consumers can learn about the Cognac region in an interactive manner.
Martell & Co chairman and CEO Lionel Breton said: “The Martell Experience Boutique is an innovative way for travellers to discover more about the history of Martell, the unique style and the specific know how of this luxury cognac. Since the boutique opened we have seen an extremely positive reaction from consumers to the high-quality design and an increased interest in the brand and its products.”