COGNAC DAILY NEWS

MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

Cognac Tasting Events: Martell XO Cognac Captured The “Chairman’s Trophy” At The “2011 Ultimate Spirits Challenge” Held On March 1-4 In New York City

The purpose of Ultimate Spirits Challenge is to identify, recognize and reward those products which stand out in their respective categories, showing superior quality. Multiple panels of the highest-qualified experts blind-tasted each entry by classification in appropriately grouped flights within each major spirits category, scoring each on the 100-point scale. Products that scored 90 points or higher were then evaluated blind once again, in newly-created groupings by a different panel of judges. Top scoring products were then reviewed again to determine a select group of finalists with the category’s highest-scorer being awarded a Chairman’s Trophy accolade.

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This entry was posted on April 5, 2011 by in Cognacs, Martell and tagged , , , .
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