MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Cognac sales are growing everywhere reported today “Sud Ouest”, the South West of France leading newspaper.
1,947 milliard of euros sales total between April 2010 to April 2011, + 25% increases from the previous year. The cognac is not suffering an economic downturn as much as predicted in 2008. On the contrary, more than 156 million bottles sold in the past 12 months, soon the cognac sales will reach an historical record.
No the predictions are that this growth is not going to stop since a large quantity of growth is fueled by Asian booming markets which are not suffering from an economic downturn. However, Europe is not lagging behind since sales went up by almost 11% in the past 12 months according to Sud Ouest.