MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
The BNIC (Bureau National Interprofessionnel du Cognac) has changed a great deal for the past 2 years. First, they came up with the “cognac summit”, a simple to do cocktail that is ideal for the summer, but any other time really that you want something refreshing and festive. And more recently, they have organized the “part des anges” a charity auction in the town of cognac but also the Cognac Educator Program. This 3-day program is designed to give an in-depth knowledge of the complexities of Cognac to wine and spirits educators from around the world. 12 candidates received the gold certificates in Dec. 2010, and 3 candidates were honored with a special mention for their superior command over cognac subjects:
* Bridget Albert, spirits consultant, Southern Wine & Spirits in Illinois, USA.
* Anthony Stockbridge, WSET educator and member of the Association of Wine Educators in the UK.
* Emile Chaillot, French bartender and international trainer at Ugo & Spirits.
These 12 “Cognac Missionaries” now have the responsibility to spread the Cognac message in the world.
Last 16th May, the BNIC have just announced the 3 winners of the Experience Cognac quiz and essay contest, which ran over the past three months on Cognac’s new E-learning platform, http://www.ExperienceCognac.com. Over 100 U.S. bartenders applied, and the essays were judged by the BAR members, including Steve Olson, Doug Frost, David Wondrich, F. Paul Pacult, Dale DeGroff and Andy Seymour.
The winners are all experienced mixologists and have worked in some of the country’s best bars. Carol Donovan, a mixologist and consultant in Chicago and the owner of Intoxicatingly Fun Cocktails (she is also Secretary of the Illinois Chapter of the United States Bartender’s Guild), won the First Place prize, an all-expenses paid spot in the 2012 International Cognac Summit, which brings together top mixologists from all over the world in Cognac, France every January. Second Place went to Katie Stipe, a mixologist at Vandaag Bar in NYC, and Third Place went to Peter Vestinos, who works at Prospect in San Francisco. The Second and Third Place winners both received a scholarship to the acclaimed BAR (Beverage Alcohol Resource) 5-day training program (a $3,500 value).
BNIC (Bureau National Interprofessionnel du Cognac)
23, Allées du Champs de Mars B.P. 18 16101 Cognac Cedex, France
Tél. 33 (0)5 45 35 60 00 Fax 33 (0)5 45 82 86 54, http://www.cognac.fr