MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
LVMH Moët Hennessy–Louis Vuitton’s wine and spirits division Moët Hennessy has announced the exclusive launch of its new Paradis Impérial cognac with travel retailer Gebr Heinemann in the Heinemann Duty Free shop at Frankfurt airport terminal 1B. The product will be available on the Heinemann’s Choice stages until the end of August before being rolled out to other markets in September.
Gebr Heinemann director purchase liquor, tobacco and confectionery Rüdiger Stelkens said: “We aim to present customers with exclusive highlights and surprising campaigns on the Heinemann’s Choice stages. In keeping with our slogan ‘It has to be Heinemann’, we want to give travellers something they won’t find at any other airport. Paradis Impérial is perfectly suited to this ambition and the extraordinary cognac will be available at the Heinemann Duty Free shop for €1,800 [$2,580].”
Moët Hennessy key account director Germany Petra Nagel added: “We at Moët Hennessy are delighted to have Gebr Heinemann as a partner in this exclusive European premiere of Paradis Impérial. The Heinemann Choice stage in Frankfurt is an excellent platform to highlight our new Hennessy cognac. We look forward to working on future programmes with Gebr Heinemann.”