MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Just by curiosity I did a number of searches on the Internet to identify which spirits and/or liquors get to be the most stolen on the shelves. Well, guess what? It seems that Cognac, Scotch and Champagne seemed to be the favorite. In fact, last Tuesday 25th Oct. 2011, an online source from an ABC TV channel reported two people stealing cognacs in a store and being recorded by a video camera. (see the report: http://tinyurl.com/3er7xpj).
A research from the UK points out that 1% of the products in a store is at risk for shoplifting (www.retailresearch.org).
Business Insurance reports that alcoholic beverages and in particular cognac is the 5th most stolen product in stores (www.businessinsurance.org). Apparently, teenagers driven by curiosity and a bad economy are the two main reasons for driving shoplifting of spirits. Drunk patrons are mostly stealing cheaper liquors I guess because they are lower on the shelves!!