MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Cognacs were not always dark, heavy, and woody after-dinner sipping spirit says Tony Sachs in his recent article from The Huffington Post on Food and Drink.
He particularly review and discuss Cognac Ferrand’s latest addition “Pierre Ferrand Cognac 1840 Original Formula” which is blended as a replica of cognacs from the 1800s. Ferrand focused on creating a lighter and fruitier cognac which is also meant to be mixed for the enjoyment of cocktails.
I cannot more agree with him but how can one change people’s habits? I recently went to a cognac promotion in a large liquor store. I was amazed by the number of people who said that they liked brand X better and it was the best, and at the same time who admitted that they had never tried any other brands. Every time I wondered how would they know? It is like a person saying “I like pizza marguerita and it is the best” when they never had any other food in their life – how would they know. Cognac is like many other things in life, the more one knows the harder it becomes to have only a single favorite.
Learn – try – learn – even change your mind … Personally, I like a lot of different cognacs for different reasons and perhaps for different times. There are some cognacs I can drink all the time and some other for special occasions. There are even a number of cognacs I keep for breaking my routines, I do not specifically like them but there are so different that they make a nice change in my classic cognac sets.
That reminds me. Who is the most famous woman in the world …? [silence …] I give you a tip she turned 125 years old last week.
Not sure! Another tip she is the symbol of freedom, liberty, equality, … democracy, and of Amercia. Yes – that ‘s right – that is the Statue of Liberty in NY celebrated 125 years saluting the entry of New York harbor last week. She was a gift from France to participate in the centennial International Exhibition to celebrate the 100th anniversary of the signing of the Declaration of Independence in Philadelphia in summer 1876. The Statue of Liberty was design by Frederic August Bartholdi and engineered by Alexandre Gustave Eiffel who made himself famous by the tower he engineered in Paris soon after.
Feel free to experience your independence and try new cognacs. They may be not new to the world but new to you.
Photo: (c) 2011 Elcobbola, Wikimedia Commons.