MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Sartori Company announced this week that it will be releasing a very limited quantity of Cognac BellaVitano for the 2011 holiday season.
Based in Plymouth, Wisconsin, Sartori has been producing artisan and premium cheese for seven decades for Specialty, Retail, Ingredient, Restaurant and Food Service markets. Cognac BellaVitano is an extension of the company’s BellaVitano Cheese varieties.
The cheese itself is extra aged; it matures for at least 18 months. After the aging process, it is submerged in a premium Cognac and is only removed when Sartori Master Cheesemakers believe it is just right. The end result is unique and complex celebration of smoky, nutty, oaky flavors with toasted notes of vanilla and caramel from the Cognac. Each finished wheel will be hand signed and numbered by Master Cheesemaker Mike Matucheski.
Sartori is excited to announce that this year’s very first two 20 pound wheels, hand signed by Master Cheesemakers at Sartori, will be sold at auction via eBay. All proceeds from the auction will be donated to local food banks. Jim Sartori, CEO, sums up the decision to donate best: “This is a challenging time of year for some members of our community. We will be donating 100% of the proceeds to the food banks to help out families in need. The Cognac wheels at auction are wheels #1 and #2, and we are only selling 20 wheels this entire holiday season. We expect the auction to be very successful.” The auction for wheel #1 will begin Monday, November 21st, and Wheel #2 will go up November 26th with each auction running 10 days.
Sartori will sell the remaining wheels more conventionally by partnering with a very limited number of specialty retailers. The Cognac BellaVitano will carry a $75 per pound suggested retail price. Additionally, a limited supply of 4 oz. wedges will also be available for sale on the company website, www.sartoricheese.com. This will give people who do not live within driving distance of a retailer carrying the item the opportunity to buy and share this unique cheese.
Source: Photo: Sartori Company
Source: News: PR from Sartori Company