MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
The cognac industry is not known for being very innovative and creating prolific new and updated products as an industry which is remarkable for launching and creating new products but there are new products and/or new packagings, presentations being launched regularly. In cognac, a great focus is on consistency. Consistency and routine make for little variations of the products. True cognacs and authentic production call for extreme patience and repetitious activities. Fast-moving consumer goods, even hi-tech do not resonate well with cognac. Short cuts and short sighted people do not live long in cognac. However, there has been a great deal of wonderful new products being created in Cognac country using quality and patience for the sake of excellence. My short list here is not exhaustive but just illustrative of two iconic examples.
1) Herb liquor and Brandy = B&B, for Bénédictine and Brandy created by Bénédictine Liquor in the 1950s, using their famous liquor and cognac.
2) Blend Exotic Fruit Juices, Premium Vodka and Cognac = Hpnotiq created by Distillerie Merlet & fils in the early 2000s.
There are more than 500 brands of cognac. These cognacs come in many different presentations. There are a great deal of artistic influences needed for creating a new and different packaging.
3) Cognac Bowen elegant and “old world” presentation.
Originally, this cognac was created from the love and inspiration for a woman named Mrs Bowen.
4) Remy Martin has come up with a great deal of updates and new ideas in the past 5 years. My favorite Remy Martin’ s new idea is the Coeur de Cognac concept, particularly with this presentation. I find it very elegant and refreshing, not ostentatious, young and pepy, probably very women-friendly.
Hennessy Cognac is by far the most creative and innovative cognac brand with so many new ideas and a constant attention for innovation and artistic inputs. We have covered many of these new products in Cognac Paradis.
Today, the Distillerie Tessendier & Fils launched their new Cognac Du Buisson XO. The distillery owns a vineyard in the local area of Du Buisson in Borderies. Traditionally, Cognac Du Buisson uses “cognacaise” bottles but this nice decanter and classy box is very enticing. Cognac Du Buisson particularity is to offer a cognac range mostly composed of Borderies’ Cognacs aged from 12 years to 70 years.