MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
FUTUR HÉRITAGE # 1
Students from two design schools in Europe, l’École Nationale des Arts Appliqués et des Métiers d’Art (ENSAAMA) in Paris and Central Saint Martins College of Art and Design (CSMCAD) in London were invited by the House of Rémy Martin in Cognac to create new products to enhance consumers’ art of tasting.
The results were eight projects reflecting on the heritage and essence of the product as well as projecting on the future generation of aesthetics, hence the event was cleverly named ‘Futur Héritage’. Designed ranged from perfume-like miniature bottles and carafe-shaped chocolate candy to cognac ring glasses and bottled cognac jewelry. Our two favorite pieces were designed by Ségolène Girard (ENSAAMA, Paris) & Weiche Wu (CSMCAD, London): (1) they reinterpreted the iconic Baccarat bottle of Louis XIII and it named ‘King’s Ceremony’, and (2) they created a ‘fun’ aroma sampler named ‘The Essence of Rémy Martin’.
The new design of Louis XIII display creates an elegant ceremony to taste the cognac. The serving tools is a metaphor to the ritual of the cognac masters used to taste and prepare cognacs for blending. To extract an eau-de-vie from a cask, the cellar master uses a pipette in a very expert and fascinating gesture. The same delicate tool is used to serve to each guest the limited volume.
The Essence of Rémy Martin
Master the senses of cognac. The Rémy Martin Cognac Taste Kit helps people experience the different ages of the cognac, and identify the tastes and aromas like a connoisseur.
Photo: source: www.charentelibre.com
Source news: www.lenversdubar.com
Source photos and news: www.wuweiche.com