MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

Cordon Bleu 100th Anniversary (1912-2012) Celebrated in Monaco Hotel de Paris

This past 25th March 2012, Martell officially revealed a special edition Cordon Bleu bottle to commemorate its hundred years anniversary of Cordon Bleu cognac brand.

The story goes that the first bottle was launched in Monte Carlo/ Monaco back in 1912. To mark the tribute, Martell had colored its bottle in blue with silver lining, using the iconic House’s colors.

Cordon Bleu 100th Anniversary in Monaco 2012 Blue Bottle

Cordon Bleu 100th Anniversary in Monaco 2012 Blue Bottle by Blog Noble & Royal

Martell organized this celebration in the emblematic Hôtel de Paris in Monaco, house of the famous Louis XV restaurant, one of the many three-starred restaurants by French chef Alain Ducasse.

The entire façade of the Hôtel de Paris was graced with a light blue color, with a statement of the anniversary 1912-2012, and Cordon Bleu, Eternal Discovery since 1912.

Hotel de Paris in Monaco with Cordon Bleu Celebration 2012

Hotel de Paris in Monaco with Cordon Bleu Celebration 2012 by Moodie Report

For many people, Martell Cordon Bleu is the reference of a very good cognac, and it may be also for some people the cognac that has interested them into learning and discovering more about cognac. Lionel Breton, CEO of Martell Mumm Perrier-Jouët, welcomed the guests from all over the world, but starting with the most local guest of honor, H.S.H. Prince Albert II  and H.S.H. Princesss Charlène, and H.R.H. the Princess of Hanover.  Other famous people included the actress Juliette Binoche as well as four Chinese personalities the actresses Li Bingbing and Chen Shu, the pianist Zhao Yin, and the top model Whang Haizhen.

The guests were served dinner in the Empire salon in Hôtel de Paris for the grand gala in honour of Cordon Bleu. The evening ended with a serenade by Irish jazz songstress Imelda May.

5 comments on “Cordon Bleu 100th Anniversary (1912-2012) Celebrated in Monaco Hotel de Paris

  1. Brenda Hoyt
    June 3, 2012

    Where and…can this Cognac be purchased…through you??
    Desperately trying to find this for my Husband for our Anniversary.

    • cognacs
      June 16, 2012

      These are limited edition bottles used for events, given as gifts to VIPs and perhaps sold in high end boutiques for instance in duty free places. They would have to be searched as one searches for collector items. Sorry I can not be of more help.

  2. Mike
    February 8, 2013

    Where can I buy this

    • cognacs
      May 17, 2013

      The actual anniversary bottle is very hard to find. However, the limited edition production bottle is available from many fine liquor stores through out the world.

  3. windjammer
    August 27, 2014

    I always spent my half an hour to read this website’s articles everyday along with a
    cup of coffee.

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This entry was posted on May 21, 2012 by in Martell and tagged , , , , , .
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