MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Beer and Cognac are very much different things.
In fact, one may simplify by explaining that a whisky is a beer that is distilled and a cognac is a wine that is distilled.
The cognac connoisseurs may not like this idea as they may see this as a marketing gimmick to use cognac to increase prices and/or prestige. It may also be a way to democratize the cognac which is somewhat of an elitists spirit. In my opinion if it tastes good and it positively talks about cognac it is OK.
So what beer and cognac have in common? They have in common to be alcoholic beverages, and now to be associated in making cognac-beer drinks. Let me explain.
Essentially, there are 2 directions:
1) A Blending of Beer and Cognac.
The example is XO Beer which is a beer made in the city of Cognac and also using 2,5% of Cognac XO to blend for 2 weeks to create a higher alcoholic beverage. Well, it was much higher when originally 8% now it is 5,9% ALC/Vol..
2) Aged in Cognac Barrels
A good exemple is Mikkeller Black Hole American Stout with is a beer made in denmark and aged in cognac barrels. This brewery is known to age their beers in barrels and they had made a previous attempt with Scotch too. This beer is highly rated and it receives many supporting on the internet.
As an example, I am posting this video with a timely of HAPPY FATHER’S DAY MOMENT, you will understand in the middle of the video.