MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
The most expensive products do not make necessarily the best products but more expensive products may be better than standard products as a rule of thumb. The cognac is often the most expensive spirits available in a retail store or the menu of a premium restaurant.
Several cognacs are often referred to be the most expensive cognacs including:
1) FOR SALE:
a) Henri IV Dudognon Heritage: about 2 million USD. 100 years old cognac with a regal packaging. The bottle is dipped in 24k gold and sterling platinum and adorned with 6,500 brilliant cut diamonds. Offered for sale in Dubai.
b) Another example of most often-quoted expensive cognac is Hennessy Cognac Beauté du Siècle as translated ‘beauty of the century’. It comes in a small mirrored treasure chest designed by a team of artists including Jean-Michel Othoniel which is very visually appealing – with no less than a Baccarat crystal bottle. Only 100 of these cognacs were made to symbolize each year making a century. The cognac is hand-delivered to buyers by members of the Hennessy board. $235,000 per bottle.
B. FOR AUCTION:
According to the Guiness World Records, the most expensive cognac was sold at an auction in China last Sept. 24th 2011. This was a 1858 bottle of Pre-Phylloxera Cognac called Cuvee Leonie by Cognac Croizet auctioned for 160,000USD at The Swatch Art Peace Hotel in Shanghai.
C. Broken Glass!
Last June 22nd 2012, the record for the most expensive cognac bottle broken by mistake was established. A regular customer at London’s Playboy Club managed to destroy a estimated 78,000 USD bottle of historic cognac Clos de Griffier Vieux dating back from 1788.
The customer had ordered two glasses for 16,000 USD and then asked to look at the bottle. At this price how can one refuse to show the bottle. Unfortunately, while looking at the bottle he dropped it on the floor. No one was hurt but it is a shame.
http://www.huffingtonpost.com (23 July 2012)