MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
The case of the Internationaler Spirituosen-Wettbewerb ISW (www.mundusvini.de)
This competition was started in 2004 in Germany, and it is a subsidiary of Meininger Verlag in Neustadt, one of Germany’s oldest specialist publishing houses and run by the 4th generation family. It specialises in wine and beverage publications for different target groups.
A special ISW supplement with a print run of more than 100,000 copies reports in detail on prize-winning spirits and their producers and is included with all the wine, beverage and hospitality trade magazines published by Meininger Verlag.
The ISW judges are renowned experts from wine & spirits institutes, producers, retailers and restaurateurs who have daily experience with spirits.
—> The +: this is a well organized competition that seems very professional.
—> The -: mostly from Europeans for Europeans, and in particular Germans.
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