MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
It has been a while since I last heard about Dr DRE’s Cognac named ‘Aftermath’. I suppose Dr DRE could call his cognac ‘Cognac DRE’ or DRE Cognac if he wanted to but DRE will not be able to call his diamonds DREDIAMOND or DIAMONDDRE as this name has been already registered by another Hip-Hop music producer Drew Reyes, also known as “DiamondDRE”.
Dr. Dre has asked music producer Drew Reyes, also known as “DiamondDRE,” to cease and desist using “Dre” because of potential confusion for consumers who may wonder: “is it DRE as Dr DRE?”.
An attorney representing Dr. Dre, whose legal name is Andre Young, recently sent a letter to Reyes asking him to not emphasize the “DRE” at the end of his name, but “to always present his mark – both online and in the brick and mortar world – as Diamonddre or DIAMONDDRE.” The attorney emphasized that they werelooking at resolving this issue amicably among fellow musicians.
Reyes said in an interview with AllHipHop.com that “I REFUSE to let any person, regardless of whom they are or their status, to bully me; I don’t know if it’s because of some apprehensive complex you [Dr. Dre] may have, whether it’s cause you’re afraid another artist named ‘DRE’ may outshine you or become fans of another artist’s work besides your own. But I will tell you this…my name is DiamondDRE”.
Reyes attorney, Theresa V. Johnson, responded to Dr. Dre’s letter as such: “We respectfully ask that you leave Mr. Reyes alone as his business venture is in no way a threat to ‘the world-famous music producer, rapper and musical entertainer Andre Young.’”