MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
2012 7th Annual edition of La Part des Anges auction was successful with this year with a result of 136,800 euros for the 27 cognacs auctioned.
This is more than 30% increase from last year auction.
The grand prize for the highest bid went to a Malaysian guest of Martell who purchase Cordon Bleu Centenary Edition for 21,000 euros.
The lowest winning bid was 900 euros and the 2nd highest was 14,000 euros.
It would be great to hear what the two charitable organizations, ie. Ordre de Malte and Parenthese are going to do with the money so as to give more impact to this event. We will share with you if we can find out. I invite you to learn more about the ‘Order of Malta‘ in short or more officially called The Sovereign Military Hospitaller Order of Saint John of Jerusalem of Rhodes and Malta. It is even older than cognac since it was established in 1048 during the Crusades, it is also fascinating and mysterious, not to say secretive kind of like ‘cognac’!
In total this was about 700 guests from the cognac houses that attended the event at the chateau Chesnel in Cherves-Richemont.