MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Rémy Cointreau Global Travel Retail (GTR) and King Power Duty Free (Macau) Company Limited, a subsidiary of the Antares Cheng-run King Power Group (Hong Kong), have joined forces to launch a showcase for the Louis XIII de Rémy Martin at Macau International Airport.
Dubbed the ‘Louis XIII Kingdom’, the luxury display was unveiled on 25 September by representatives from Rémy Cointreau GTR, King Power Group (Hong Kong) and CAM – Macau International Airport Co Ltd.
Speaking at the unveiling, Rémy Cointreau GTR Marketing & Business Development Director Matthew Hodges noted the success of Rémy Martin Fine Champagne Cognac in Asia: “Our sales of Rémy Martin Cognac in this region have increased year on year over the last decade in spite of global recession, environmental incidents and competition from some worthy adversaries.
Today Rémy Martin VSOP retains the title of the world’s favourite cognac but the performance of the superior Cognacs has been even more extraordinary, particularly in Asia.
“By focusing on the supreme quality of our Cognac, educating the consumer about what makes it unique and presenting it in new and dynamic ways, Rémy Martin has achieved record sales in Asia in the past year with China and its destination markets accounting for the lion’s share of that growth,” he added.
Hodges continued: “Macau International Airport is a vital gateway to this region, to mainland China, Taiwan and Southeast Asia with superb retail facilities managed by King Power Group, experts in the field. We are advised that 22 airlines serve 130 destinations from this airport and nearly 80% of the passengers travelling through this terminal have shopping – and especially luxury shopping – on their minds.
It is entirely appropriate therefore that Rémy Martin should choose Macau International Airport to stage this very special display of our most prized cognac, Louis XIII.”
Located in airside Departures at Macau International Airport, the Louis XIII showcase presents the ultra-premium Cognac in backlit silver gondolas and display columns with premium merchandising.
Louis XIII de Rémy Martin is a blend of 1,200 eaux-de-vie aged between 40 and 100 years, all of which emanate from Fine Champagne appellation of Cognac, i.e., Grande Champagne and Petite Champagne vines in the Cognac region.
“The Louis XIII Podium will remain in place until the middle of December and its impact on the Rémy Martin brand and the whole retail area is expected to be considerable,” Hodges highlighted.
The Louis XIII Kingdom made its Asian debut back in 2010 at Hong Kong International Airport with Sky Connection. Earlier that year Rémy Cointreau GTR joined forces with leading French retailer Aelia to launch a dedicated Louis XIII universe across a number of sites at Paris Charles de Gaulle Airport.
Source News and Photos: ©The Moodie Report, by Melody Ng
Source Photos: Chinanews.wordpress.com and Airportdynamics.tv