MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Christie’s London will be auctioning next month (December 13th and 14th 2012) a collection of antique and vintage cognacs from the famous Parisian restaurant “La Tour d’Argent” founded in 1582. La Tour d’Argent the restaurant was the inspiration for Pixar’s animated 2007 movie Ratatouille.
This is the second time in recent years that the Tour D’Argent auctions some of its rarer and older fine wines and spirits. In 2009, the restaurant sold 18,000 bottles for more than 2.5m usd in order to finance the purchase of newer vintages.
What’s the deal!?
Are they worried of running out? No, with a cellars including more than 400,000 items to choose, that is 14,000 different types of products no point in being worried.
Are they hurting and looking for cash? No, it is just common sense: people are not ordering these “collectors’ items” and this auction will allow the restaurant to renew its stock with more contemporary products. Some stocks will again be auctioned in 200 years, and here it goes from one generation to the other etc…
Some of the products that will be auctioned date back from the stock transfer which was made by the owner’s daughter of Café Anglais, Augusta Burdel, after she married the owner of La Tour d’Argent, André Terrail, i.e., the grandfather of the current owner. The Café Anglais was demolished in 1913.
One hundred and eighty lots of ancient Cognacs but also Armagnacs, rum, calvados, Port and marc, all from the cellars of the Parisian restaurant La Tour d’Argent, with an expected value of 300,000 usd total sales.
The oldest bottle of all is the prized, pre-Revolutionary, Vieux Cognac Grande Champagne ‘Clos du Griffier’ Café Anglais 1788, with an estimate of 5,000 usd (no way!!!).Other remarkable cognac include two jeroboams (2.5L) Fine Champagne Cognac ‘La Tour d’Argent’ 1805. This extremely rare format was bottled on site more than 200 years ago. Both items will be sold in their original hand-blown glass bottles with an estimate of 20,000 usd.
Last 1738 Clos du Griffier which was auctioned by Christie’s was bought as a charity lot by the Playboy Club in London for 78,000 usd one year ago, and it was accidentally broken by a client last June while they were making him by a 8800 USD cocktail.
In 2009, there was another auction for the exact same cognac but from 1788 which sold for 37,000 usd, from a stock of La Tour d’Argent restaurant again. I wonder how many they have of these!!
Two days ago, Tuesday 13th November 2012, Christie’s in Geneva auctioned another bottle of Cognac from 1789, Saulnier Freres (Saint-Amant de Graves) also a Fine Champagne which sold for 31,650 usd.
The question is how much this next bottle of pre-revolutionary cognac will go for in London this December? My guess = 42,000 usd, let’s see …
Source: Christie’s Image Ltd 2012