MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Whisky Review on Youtube offers a very interesting “vlog” on cognac (i.e., video blog) – video no.318 and 320.
Whisky Review is an online video media originally only focused on whisky and scotch based in Northern Scotland using Cadenhead’s store from Edinburgh. Just recently they have started talking about other spirits and cognac is the first spirit they are venturing into.
Traditional whisky drinkers are often not knowledgeable about cognac and in most cases have a neutral or negative view of cognac. Ralfy the presenter is even describing cognac as a very diversified spirit which is a novel statement for the scotch drinkers as they often perceived cognac as a product summarized by one of two brands.
In this video review No. 319, Ralfy presents Cognac Guerbe Single Cask 8 years old.
This is not a surprised to me as I announced that the innovation for 2012 in the cognac market was the launch of Single Barrel Cognac as started by Comandon Cognac with their cognac XO selection launched earlier this year.
It is a good thing that whysky and traditional scotch drinkers are getting increasingly interested in cognac. These new customers will join the current international bandwagon of customers growing worldwide.