MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Another side trend might be to develop flights where people sample different products of different categories versus products from the same category but different brands and so forth. This is an exciting time in this industry and one to see many opportunities.
2. In the Monte Carlo Las Vegas upstairs from Andre’s Restaurant is the Cigar & Cognac Lounge, a world of intimate lighting, rich leather, the glow of the fireplace capturing a glint of amber cognac in a glass and the seductive aroma of fine cigars. The Lounge has a great selection of rare Cognacs and Armagnacs in stunning bottles—some from as early as 1802.
3. Another cognac lounge is the Cool River Cafe in three locations: Austin, Dallas and Denver. The idea behind “cool river” is to create a place where people can relax and enjoy themselves with a board game or just sit back in a comfortable leather lounger and forget their worldly cares.
4. Few bars in Los Angeles enjoy the fame of the Biltmore’s Gallery Bar. It has long been considered one of the best hotel bars in downtown Los Angeles, because its long list of signature martinis, fine wines and exclusive liqueurs. Sip your delicious choice of cocktail along one of the secluded leather banquettes, or retire to the adjacent Cognac Room with its soft couches and wooden cabinets, filled with Biltmore memorabilia. Not many people know it has a cognac room and this should change!
5. The Brandy Library on 25 N. Moore Street, Tribeca, New York is well know for its huge selections of cognac. It is both a library and a bar, hence the name.
6. Cognac in Atlanta: the “XO Bar” at the InterContinental Buckhead Atlanta is a cognac bar. Hotel bars typically do not have great personality. So when IHG was planning a signature lounge space in the InterContinental Buckhead Atlanta, the idea was to put some soul into it, according to Jean-Pierre Etcheberrigaray, IHG’s Vice President of Food & Beverage for the Americas.
It was his first project as VP, and he decided to conceptualize the bar around a single spirit. After some research and consideration of the market, the choice was cognac. Today the hotel’s XO bar offers more than 60 different labels of cognac. “We have very affordable cognac to very unaffordable cognac — a $500 shot or a $10,000 bottle,” says Jean-Pierre Etcheberrigaray.
Of all places, one would imagine China to be leading the pack in terms of cognac restaurants and bars. They might in volume but for some reasons they do not seem to claim the image of cognac bars as much as the above examples, with the exception of two bars from the Ritz-Carlton group.
7. The OZONE BAR at the Ritz-Carlton, in Hong Kong.
8. The Portman Ritz-Carlton Shanghai Lobby Bar in China.
9. The Baudelaire Bar, in the Burgundy Hotel in Paris. France only accounts for 1% of the cognac consumption and my guess is that 90% of this 1% is consumed by tourists! However, this bar is perhaps setting the trend and changing the attitude. Go Paris!