MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
The Los Angeles International Airport is undergoing a full makeover for $4.1 billion dollars. The terminal will have 60 stores and several restaurants.
Travelers will be able to view an 80-foot “Welcome Wall” with images of clouds and the Los Angeles shoreline.
When fully operational in two years, there will be 18 gates, nine of which can accommodate the double-decker Airbus A380, the world’s largest passenger plane that holds more than 800 people.
Asian travelers are expected to be a large segment of the clientele and the terminal reflects that, said Michael Lawson, president of the Los Angeles Board of Airport Commissioners.
A destination board features two-sided screens showing images and information on destinations when flight information changes for a particular city. People traveling to Hong Kong, for example, would see their departure time alongside a ship with red sails floating on the South China Sea or a map with factoids about Hong Kong’s history.
The new Great Hall at Tom Bradley International Terminal will include many international luxury brands such as Hermes, Bvlgari, and Gucci.
There will be also a Parisian-like-bar offering bottles of $20,000 cognacs.
Unfortunately, the terminal is already two years from completion and significantly behind schedule.
Photos: Courtesy Los Angeles Mayor’s Office