MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Jim Beam Inc, owner of so many successful types of spirits including Bourbon, Cognac, Cordial, Gin, Rum, Tequila, Vodka, Whisky etc. Of so many famous brands including, Jim Beam, Maker’s Mark, Laphroaig, Kilbeggan, Pinnacle, Skinny Girl, Effen, etc.
But more important to us is our favorite of Jim Beam Global brands that is COGNAC COURVOISIER.
Today, a Japanese company acquired Jim Beam Inc for $13.6 billion. That’s a big deal! But even a bigger deal is that this is Suntory Holdings. Not only is Suntory known for its exquisite whiskies, namely, Hakushu, Hibiki, and Yamazaki, we know them more closely for owning already Cognac Louis Royer in Jarnac, France.
So what does it mean? Well, I guess it means Courvoisier and Royer will be sharing more than they ever thought before the city of Jarnac. Both companies are in the small town of Jarnac, just over the Charente river at an exact extreme end of the bank. Depending which end of the river you are coming from, say coming from Cognac Louis Royer is the first cognac house and the last one is Courvoisier.
Beam’s stock jumped 24% to $83.06 in morning this Monday 13th January trading. Combined the company will have annual sales of about $4.3 billion.
Suntory and Jim Beam together will be a global leader in distilled spirits with the #3 position in premium spirits.