MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
French luxury group Moët Hennessy Louis Vuitton (LVMH) has made its first move in Burgundy, buying Domaine des Lambrays from Ruth Freund for an undisclosed sum. The domaine includes a near-monopoly of the climat Clos des Lambrays. “It’s the first step in Burgundy, with an exceptional terroir and a great historic estate,” Jean-Guillaume Prats, CEO of LVMH Estates and Wines, told Wine Spectator.
Although the domaine is best known for the 21.5-acre Clos des Lambrays (of which it controls all but 0.1 acre), it owns 27.2 acres in all, including parts of the Morey-St.-Denis premier cru Les Loups, parts of the Puligny Montrachet premier cru Clos du Cailleret and less than an acre of Puligny Montrachet premier cru Clos Les Folatières.
Prats said LVMH would maintain the current distribution and, “of course, the existing, very competent local team will continue to manage the estate.” LVMH already has extensive vineyard holdings, including Châteaus Cheval-Blanc and d’Yquem in Bordeaux, as well as South Africa’s Cape Mentelle, California’s Newton, Cloudy Bay in New Zealand, Cheval des Andes in Argentina, and Spain’s Numanthia, as well as several Champagne houses and sparkling wine Chandon operations in multiple countries.