MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Moët Hennessy USA has partnered with artist Shepard Fairey to release the fourth edition of its Limited Edition Hennessy V.S. label.
This year’s Hennessy V.S. Limited Edition bottle design features Fairey’s trademark color palette and iconography, including the artist’s signature star icon and “Obey” imagery.
Each individually-numbered bottle will retail for $32 a 750-ml. Additionally, Hennessy V.S. Limited Edition Deluxe sets ($150) are slated to launch in July, comprising two new and distinct 750-ml.
Bottles were designed by Fairey.
Previous iterations of Hennessy’s Limited Edition V.S. Cognac have featured designs from contemporary artists such as Kaws, Futura and Os Gemeos.