COGNAC DAILY NEWS

MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

‘V FABULOUS’ THE NEW AD CAMPAIGN FOR REMY MARTIN GRAPE SPIRIT

On 1st of June 2014, Rémy Cointreau USA is launching a new ad campaign called ‘V Fabulous’ for its Rémy Martin V, i.e., the eau-de-vie model which is an unaged product that if aged it would be called cognac.

Remy Martin V, unaged grape spirit

Remy Martin V, unaged grape spirit

It will include print, digital and out-of-home executions on the national and local level along with radio and television spots. Rémy launched V in 2012 in the USA only. It retails at $40, and it is making inroads as a trade-up opportunity within the ultra-premium white spirits category. Kind of Ciroc for the Riches!

 

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This entry was posted on May 25, 2014 by in Remy Martin and tagged , , , , .
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