COGNAC DAILY NEWS

MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

SCOTCH WHISKY SEES DOUBLE DIGIT DECLINE IN ITS MAJOR MARKETS

Cognac is not the only brown spirit to suffer from a world sales decrease. Scotch whisky saw it worst sales decrease this year from January to June in 15 years, and this is not over.

Cognac and Scotch Sales Decline

Cognac and Scotch Sales Decline

According to the Scotch Whisky Association, exports fell 11% to £1.77 billion in the six months through June.
Major markets saw double-digit shipment decreases like the U.S. (-16% to £328 million/$538m), Germany (-22%), South Africa (-10%), Brazil (-19%), and Mexico (-27%). In Asia the drop was the worst with  China (-35%) and a key re-exporter to the Chinese market, Singapore (-46%) but also South Korea (-12%).
Still, a host of key markets enjoyed solid growth—such as France (+6%), Taiwan (+39%), United Arab Emirates (+26%), India (+31%), Australia (+4%) and Japan (+18%).

This declined is attributed to slowing down economies, China’s grip on conspicuous consumption and a stronger currency exchange rate of the Pounds.

Source: Scotch Whisky Association

 

 

 

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This entry was posted on September 24, 2014 by in Sales, Scotch and tagged .
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