MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Cognac is not the only brown spirit to suffer from a world sales decrease. Scotch whisky saw it worst sales decrease this year from January to June in 15 years, and this is not over.
According to the Scotch Whisky Association, exports fell 11% to £1.77 billion in the six months through June.
Major markets saw double-digit shipment decreases like the U.S. (-16% to £328 million/$538m), Germany (-22%), South Africa (-10%), Brazil (-19%), and Mexico (-27%). In Asia the drop was the worst with China (-35%) and a key re-exporter to the Chinese market, Singapore (-46%) but also South Korea (-12%).
Still, a host of key markets enjoyed solid growth—such as France (+6%), Taiwan (+39%), United Arab Emirates (+26%), India (+31%), Australia (+4%) and Japan (+18%).
This declined is attributed to slowing down economies, China’s grip on conspicuous consumption and a stronger currency exchange rate of the Pounds.
Source: Scotch Whisky Association