MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Johnny Walker and Grey Goose are both getting adventurous, joining the long legacy of Rasmussen or Magellan.
Grey Goose which is made in Cognac, has just signed a partnership agreement with Virgin Galactic to shoot the first commercial while traveling out of space using Virgin Atlantic out of space travel facility. Planned to launch in 2015, the Virgin Galactic commercial spaceflight, owned by Branson’s Virgin Group, has already accepted US$80 million in deposits from prospective “space tourists”.
Johnny Walker (Diageo) through a complicated trademark law suit against the Explorers Club has decided to settle. Even better Diageo and The Explorers Club have now announced a global sponsorship and licensing agreement to settle all outstanding litigation between the two companies.
Under the agreement, Johnnie Walker has become a corporate sponsor of The Explorers Club. This sponsoring will allow The Explorers Club to fund more educational programs and world education.