MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
A house listed on the market this month in Beverly Hills, Calif., has set a new U.S. record with an asking price of $195 million. Called Palazzo di Amore and owned by real estate investor Jeff Greene, the estate includes 60,000 square feet of residences, pools, tennis courts and a working vineyard within its 25 acres.
Listing agents at Coldwell Banker Preview International report that the estate’s Beverly Hills Vineyards produces close to 500 cases of wine annually—none of it sold commercially—in such classic varietals as Cabernet Sauvignon, Merlot, Syrah and Sangiovese.
Barrels and bottles are housed within multiple cellars on the property. Vineyards are not unknown in the area: a year ago media mogul Rupert Murdoch paid nearly $29 million for the old Moraga Vineyards in neighboring Bel Air, whose Bordeaux varietal wines are regularly featured at upscale local restaurants and clubs.
Source: Joyce Rey