COGNAC DAILY NEWS

MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

TWO MAIN REASONS EXPLAIN WHY SALES OF FRENCH WINE AND SPIRITS ARE DECLINING SINCE 2013

ZoneBourse offers a really good article which explains that the sales decline in 2013 and mostly 2014 is due to two reasons for the most part: Chinese government anti-corruption measures which were implemented in late 2012 in China and production limitations and variations due to unfavorable weather conditions; ‘one can only produces one nature will permit’.

Cognac Vineyards

Cognac Vineyards

On the other hand, with a lower euro it is possible to see some unplanned growths surge in 2015.

In 2014, exports in China, fifth largest export market for French products has decreased by 17.4% overall, with a noticeable -30% sales for cognac and 6.8% for the wines.

Source: ZoneBourse

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This entry was posted on February 14, 2015 by in Sales, Uncategorized and tagged , .
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