COGNAC DAILY NEWS

MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

SO SAUTERNES, THE SAUTERNES TO MIX WITH PERRIER

I hear that a Bordeaux wine estate is using its Sauternes wine to produce an aperitif drink to be mixed with Perrier water.

The Cathiard family of Chateau Smith Haut Lafitte is to launch a light Sauternes wine called ‘So Sauternes’ made from one of its newly acquired estate.

‘SO Sauternes’ has been described as a modern-style Sauternes made from young vines in a light style, and is aimed at being mixed with Perrier and ice.

So Sauternes

So Sauternes

Already there is the plan to get a high speed train through the region now with this kind of product people are worried it might hurt the image of Sauternes wines. Perhaps it is all about staying hype and recycle the different generations.

SoSAU for the younger generations and Sauternes for the same people when they get to be older.

Perhaps there is an idea here for Pineau-des-Charentes, the not ‘So’ trendy aperitif sweet wine mixer!

Source: Decanter.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on March 11, 2015 by in Cocktails, Uncategorized and tagged , .
%d bloggers like this: