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MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

MARKETING DU LUXE NOMINATED FOR BEST BUSINESS BOOK OF THE YEAR

The creation and consumption of luxury brands is one of my favorite interest.

I am very inspired by luxury artisans and the craftsmanship necessary in making authentic luxury products.

Last year in 2014, I was able to co-author a business book titled “Marketing du Luxe: Stratégies innovantes et nouvelles pratiques” which is a book written in French about the management of luxury companies. I wrote the chapter about the creation and maintenance of luxury brands.

Luxury Marketing Book published in 2014, Marketing du Luxe

Luxury Marketing Book published in 2014, Marketing du Luxe

I am happy to report this book was recently nominated for the “Prix Académique de la Recherche en Management” which prize is recognizing the best business books of the year written in French.

The book is available at:

http://www.amazon.fr/Marketing-luxe-Stratégies-innovantes-nouvelles/dp/2847695761

http://livre.fnac.com/a6863376/Eugenie-Briot-Marketing-du-luxe

http://www.editions-ems.fr/livres/collections/regards-sur-la-pratique/ouvrage/320-marketing-du-luxe.html

Enjoy this video which illustrates how Christian Dior crafts a handbag. A real wonder, Astonishing!

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This entry was posted on March 22, 2015 by in Uncategorized.
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