MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Beam Suntory Inc. is considering the sale of its brandies in Spain amid declining sales of the spirit, according to Bloomberg.
The sale, which would include brands such as Centenario, Fundador, Terry 1900, Tres Cepas and Terry Centenario, may fetch about $112 million.
Sales of Spanish brandy, a spirit produced by distilling wine that is typical in the south of Spain, have declined in favor of other alcoholic drinks including gin and whisky.
In the US Spanish brandies are mostly consumed by South-Americans. They tend to be sweeter than other brandies including cognac, and very prized by older spanish consumers. These Spanish brandies are very cultural to Spain, and this is a reason why the cognac does not sell very much in Spain. They already have their ‘thing’. And if the younger people are going away from these local brandies for more ‘hype’ spirits this may be in the long run an opportunity starting for cognac.