MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
This year 2015 for the first time cognac will reach 4.5 million cases sold in the USA says Shanken News based on recent reports from the sales and depletions reports from Impact Databank, NABCA reports and Nielsen Channels.
Average sales growth is estimated at 18.5% overall in the US and 71% in control states, with the majority of sales being VS category cognacs.
Hennessy is leading the category with 64% of market share. Martell is ranked 5th with an impressive 18.5% sales growth. Salignac is a sub-brand of Courvoisier and is ranked 4th with a decreasing amount of sales (-5.7%).
Bacardi with D’Usse cognac is making growing sales since its introduction with the VSOP in 2012, and now the surprisingly expensive XO ($230) in 2015.
—RANKING OF COGNAC BRAND BY SALES VOLUME IN THE USA (2015)—
1st: Hennessy (LVMH)
2nd: Remy Martin (Remy Cointreau)
3rd: Courvoisier (Beam Suntory)
4th: Salignac (Beam Suntory)
5th: Martell (Pernod-Ricard)
Source: Shanken News Daily