MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts


It is very difficult when you are a start-up which is ahead of the curve. It is very difficult for many reasons but one which is that you see and make changes, and that many people want change but they expect changes to come from the established companies. Why? Less risk, more comfortable for them, wait for a plan and process, etc.

But change comes mostly from small companies. Savvy large corporations know that ‘for the most part’ they are behind the curve and many try different strategies to cope with this.

One smart process used by large companies to gain innovation, besides buying a ‘promising’ start-up, is to work with incubators.

A business incubator  is a company that helps new and startup companies to develop by providing services such as management training or office space.

Mot many large companies are doing it because very few companies get the point of this at the moment.

Disney Accelerator is a rare exemple. It is powered by Techstars, is helping today’s tech innovators turn their dreams for new media and entertainment experiences into reality.

Some cities get into this, for instance the city of Los Angeles is supporting an incubator campus named LACI, for LA Cleantech Incubator.

LA Cleantech Incubator is the City of Los Angeles’s official cleantech business incubator established to accelerate the commercialization of clean technology in Southern California.

Now, in the wine & spirits industry innovation is mostly driven by merger and acquisition. The concept of accelerator and incubator is mostly unknown. DIAGEO, Pernod-Ricard, Bacardi, etc. the big guys are struggling with generating ‘disruptive’ innovations and they are often relying on buying out companies which have successfully launched something new which made sense.

My biggest surprise was to hear in 2013 that DIAGEO was creating its own accelerator and incubator program.

DIAGEO!! Are you kiddin me!

Well they are the biggest and they know how to stay the biggest by taking all the necessary steps to maintain their leadership.

DIAGEO called this ‘Distill Ventures‘. I am blown away, check them out!

Screenshot of website of Distill Ventures by DIAGEO

Screenshot of website of Distill Ventures by DIAGEO 18 Nov. 2015

I believe there are incubating 8 spirit companies right now.


Source: Distill Ventures

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


This entry was posted on November 18, 2015 by in Diageo, Uncategorized and tagged , , , , .
%d bloggers like this: