MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
‘Carte Blanche’ in French means ‘blank card’, words used in the sense of a ‘blank check’ for instance.
Rémy Martin has just granted ‘Carte Blanche’ to his new master cellar Baptiste Loiseau to select a few casks to make a limited edition cognac named ‘Carte Blanche No.1’.
Baptiste Loiseau is the cellar master of the House of Rémy Martin, who was appointed in 2014 at the age of just 34. During the years he spent perfecting his craft alongside his predecessor Pierrette Trichet, he tasted every eau-de-vie that had been set aside by previous cellar masters.
Rémy Martin limited edition Carte Blanche No1 is presented in the traditional cognac bottle with a big punt at the bottom of the bottle, and in a simple yet elegant case which shows Rémy Martin is looking to position this cognac into the premium craft spirits.
Loiseau chose to particular casks from the Gensac-la-Pallue cellar which reveal harmonious notes of lilac and spicy notes of nutmeg. The remarkable long finish, with intense aromas of leather, incense and black tea, has given life to this powerful and refined cognac. These eaux-de-vie were bottled at 41.10% Alc. Vol. to preserve their original attributes and to create a cognac of exceptional aromatic strength and finesse.
Rémy Martin only used grapes from both the Grande Champagne and Petite Champagne, which when blended together are called the Fine Champagne. Fine Champagne Cognac, ir regulated by French law, which means the cognac is made exclusively from eaux-de-vie of the Grande Champagne and Petite Champagne, is the only blend of two crus protected by the AOC, the Appellation d’Origine Contrôlée.
Just 7,000 numbered bottles of Carte Blanche No.1 have been created with a price of US$400 per bottle. From June 1, Carte Blanche No1 will be rolled out in DFS stores at Hong Kong International Airport, Los Angeles International Airport, New York John F. Kennedy International Airport and San Francisco International Airport, where it will remain exclusive to DFS until the end of October when distribution will be extended to selected domestic markets.