MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
The Centre international des spiritueux (CIDS) (International Centre for Spirits) in Segonzac, close to the city of Cognac in the heart of the Cognac region is a phenomenon!
Because its purpose is to prepare future managers of wine & spirits related businesses:
. Wine business: vineyards production & general management…
. Spirit business: distillery and general management, else…
. Others: packaging, technology, coppering, distillation, logistics, lab & analyses, legals, …
Now that the region is named “The Spirit Valley” in association to the coined “Silicone Valley” in California, one would expect like in California to have a university pole (i.e., Stanford). Lire le concept de Spirit Valley.
Until recently there was not much but now with the CIDS it is all happening.
The region has a huge potential and it has a great know-how which once structured could fuel further growth in the area. Cognac region represents 25% of the spirits production in France and 15% of the employment.
Specializing in this field is particularly salient mostly when one can see that the degree offers specific subjects such as ‘how to promote your sales & brand’ or ‘wine & spirits start-up’, “how to start your micro-distillery’ and that these programs are open to current managers for continuous learning and e-education is being put together, see direct link here.
International Centre for Spirits
37, rue Gaston Briand – BP 30037
16130 SEGONZAC – France
Tel : 00 33 (0)220.127.116.11.30
Fax : 00 33 (0)18.104.22.168.72
President : Pierre SZERSNOVICZ
Director : Quitterie FOURQUET
Documentation : Stéphanie Davis
Surveillance Manager : Antoine BOCHEUX
Secretary : Christelle AUGIER