MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
To mark the arrival of Hennessy’s eighth generation master blender Renaud Fillioux, 7th generation Yann Fillioux has created his ultimate blend: the legacy cognac Hennessy·8, presented in a limited edition of 250 bottles.
Hennessy·8 is also named after the eight blends it contains. Seven of these were hand-selected by Yann Fillioux to illustrate each of the seven successive generations of Hennessy master blenders, and the 8th blend was selected by Renaud Fillioux.
Hennessy asked the internationally renowned artist Arik Levy to design an exceptional bottle.
Baccarat crystal produces the 250 crystal decanter, with this unique design of 8 inset rings.
The number 8 is obviously culturally revered in Asia, which might be part of the appeal.
Each carafe is individually numbered and signed by Arik Levy and may be personalised upon request. It is accompanied by an elegant box containing four tasting glasses originally designed by glassmaker Georg Riedel and Yann Fillioux 30 years ago; these have been re-edited exclusively for Hennessy·8. A pipette made of oak barrel wood and a cork holder are also included.
A brochure describing the Hennessy·8, as well as a dedicated key, a personalised authentication plate and a numbered certificate signed by Yann Fillioux complete the presentation.
The debut edition of Hennessy·8 features just 100 carafes and chests worldwide. These 100 bottles were initially offered through a VIP email campaign sent to a targeted list of clients, and it has now been opened to the public through Harrods in the UK.
Price on request through Harrods.
Source: The Drinks Report