MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
This Christmas the famous German supermarket is offering never seen before prices in his stores in Europe, and in particular in the UK.
“But even the store’s most pricey drink – the £39.99 Glen Marnoch Whisky, a 28-year-old single malt – is half the price of competitors’ offerings.
Aldi is also selling a 70cl bottle of Chevalier 1989 Grande Champagne Cognac for just £29.99 – which is 74 per cent cheaper than a similar bottle of 1990 cognac from alcohol retailer Master of Malt.
The new range comes as part of the German chain’s luxury Christmas drinks selection – which it describes as its ‘most premium range to date’.” THE SUN
Source: THE SUN