MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
After posting a 4% sales increase to $1.8 billion in the U.S. market in its fiscal year ended in June, Pernod Ricard sees that progress continuing.
The U.S. accounts for 19% of the company’s global sales. Pernod Ricard cited the market’s overall premiumization progress.
Ultra-premium spirits ($42-$84) and the prestige segment ($85+), which have smaller shares, rose 13% and 17% respectively.
MARTELL COGNAC +18% IN THE USA for the first 52 weeks of 2016.
Sources: Shanken Daily News