COGNAC DAILY NEWS

MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

CRAFT SPIRITS IS BECOMING THE MATTER OF ONLINE RETAIL STORES

Retail distribution in the wine & spirits has a curious evolution cycle.

Small retailers of Wines & Spirits, then Larger retailers, then Online Retailers, then Online but just spirits for instance, then more narrow and specific with an online store with just Craft Spirits. See for example the one below from New York.

Check for instance: https://www.newyorkcraftspirits.com

New York Craft Spirits

New York Craft Spirits

It is becoming interesting how the marketplace is changing into wider or more specific retailing formats.
The 2 trends are education and price as far I can see.

Retail business models with less education = the local liquor store. Dirty, Messy and not enjoyable but just across and for people not looking for anything special.

The other end of the spectrum is large numbers of everything with huge assortments, premium products and prices, and many store attendants that know, with a club membership and special talks to attend and tastings.

Everything in between is the danger zone.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on December 9, 2016 by in Craft Spirits and tagged .
%d bloggers like this: