MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Pernod Ricard-owned Cognac house Martell is ringing in the Chinese Year of the Rooster with the launch of Cordon Bleu Intense Heat Cask Finish, which utilises a first-of-its-kind finishing process for the brand.
Available in Asia Pacific travel retail, Martell Cordon Bleu Intense Heat Cask Finish is created using a cask toasting and finishing process new to the Cognac house.
Extra heat is applied to the casks using as if charring an American whisky oak barrel.
Then, the cognac is aged 6 months.
The resulting Cognac is said to offer “heightened fruit and spice tasting notes” including a “fruity citrus sweetness, a toasted nuttiness and robust spice”.
The pack also features invisible thermochromic inks that react with a consumer’s body temperature to glow fiery red when rubbed, designed to replicate glowing embers.
Martell Cordon Bleu Intense Heat Cask Finish is available in Asia Pacific travel retail now.
Source: The Spirits Business