COGNAC DAILY NEWS

MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

THE ARITHMETIC OF SPIRITS BUSINESS … WHO SAID IT DOES NOT MAKE SENSE?

Bulldog Gin Sold to Gruppo Campari February 2017

Bulldog Gin Sold to Gruppo Campari February 2017

It is not often that one gets to see the insider of a transaction and get to read the details.

Shanken Daily News offers this info:

“Italy’s Gruppo Campari has acquired Bulldog Gin for roughly $58 million.
Launched in the U.S. in 2007 by entrepreneur and investment banker Anshuman Vohra, Bulldog (roughly $26 a 750-ml.) is currently available in nearly 100 markets around the globe, with a strong concentration in Europe.

. Bulldog sold around 150,000 cases in total in 2016.
. The brand’s net sales were around $12 million (+22% sales previous year).

The deal values the independently-owned Bulldog at approximately 13.6 times the expected CAAP (contribution after advertising and promotion) of about €4 million ($4.3m) in 2017.”

The ratios are starting to look like those App start-ups and Dot-Com Companies.

There is a spirit valley after all!

Sources: Bulldog, ShankenDailyNews

 

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This entry was posted on February 3, 2017 by in Uncategorized, Economy and tagged , , , , .
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