MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
It is not often that one gets to see the insider of a transaction and get to read the details.
Shanken Daily News offers this info:
“Italy’s Gruppo Campari has acquired Bulldog Gin for roughly $58 million.
Launched in the U.S. in 2007 by entrepreneur and investment banker Anshuman Vohra, Bulldog (roughly $26 a 750-ml.) is currently available in nearly 100 markets around the globe, with a strong concentration in Europe.
. Bulldog sold around 150,000 cases in total in 2016.
. The brand’s net sales were around $12 million (+22% sales previous year).
The deal values the independently-owned Bulldog at approximately 13.6 times the expected CAAP (contribution after advertising and promotion) of about €4 million ($4.3m) in 2017.”
The ratios are starting to look like those App start-ups and Dot-Com Companies.
There is a spirit valley after all!