MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
“Brandy has become a quiet giant of the liquor industry. More than 13 million cases were sold domestically in 2016, outpacing gin, Scotch and Irish whiskey, according to the Distilled Spirits Council of the United States. And most of that — eight million cases — was American brandy”, says The New York Times.
Craft Whiskey and craft beer consumers are increasingly looking up for the next best thing and brandy seems to be pointed at the horizon.
Even “Christian Brothers, owned by Heaven Hill Distilleries, recently revamped its packaging, while this week Gallo, which owns E&J, already the best-selling brandy in the country, announced a new, premium brandy line called Argonaut, along with the reactivation of 20 traditional Cognac stills”, says The New York Times.
This is good luck for Monteru Brandy which is offering copper pot still brandy form estate vineyards, and other cask experimental brandy selections.