MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Cognac producers are looking at cocktails, product innovations (craft cognac) and new type of consumers to expand says Reuters in this video and article.
The purpose is to widen the consumer base without alienating the current and sort of traditional cognac customers, ie, Chinese and African American.
This is a rather difficult task as one can imagine that talking about celebrity appeals such as rappers and terroirs at the same time might be rather confusing.
Source: Reuters TV