MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Hennessy is launching this mont of July 2017 a new XO Cognac created by industrial designer Marc Newson.
The limited edition Marc Newson designed Hennessy XO bottle will retail for $200.
In 2016, Hennessy reached 22% to 3.7 million cases in the U.S., which makes 75% of the cognac category, helping to keep the category relevant.
Source: Photo (www.hennessy.com)