MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Experts and consumers are increasingly recognizing whiskies and single malts made in Japan as some of the best in the world. This reputation is largely explained by the type of oak casks the Japanese use to craft these whiskies called ‘mizunara’ oak. These original oak casks are more than 10 times more expensive than most of the commercial oak and often just not available outside of Japan.
Monteru Brandy since 2009 has started reviving the world of luxury brandy with revolutionary ideas such as crafting the first ‘single grape brandy’ with a variety of grape varietals such as cabernet, chardonnay, merlot, etc.
In 2015, they offered a line of small batch of rare cask finished brandies including sauternes, sherry and heavily charred American oak cask finished. There is no ‘run of the mill’ to foresee coming out of Monteru, but the most transparent and inspiring craft spirits expected to come out from France with 96 pts and above from recent ratings.
Monteru Brandy is the result of the visionary leadership of Jean-Michel Naud and Franck Vigneron, artisan distillers and passionate cellar masters.
“We are very proud to offer a unique experience to the growing luxury brandy segment which are not only looking for innovations but also uncompromizing authentic products” says Pierre Naud, Monteru’s international sales manager.
Today, once again, Monteru is innovating with the first ever brandy finished in Japanese mizunara cask. Not only this is the first ever brandy but the first ever French spirits crafted using oak casks made from authentic mizunara oak from Japan.
These casks were made using Japanese traditional cooperage methods and directly imported to the Maison Monteru in Charente Maritime, South West of France.
Before offering a small allocation of a few bottles from the first batch, Monteru Brandy will release a single bottle of Monteru Brandy Mizunara, limited bottle serial number 1 of one.
This one bottle limited edition is coming into an ultra luxury and custom presentation named ‘IPPON’ which means ‘one piece’ and ‘a perfect full point’ as this is the highest score a fighter can achieve in judo, a Japanese martial art.
Monteru Brandy Ippon was revealed to the public for the first time on Monday 19th june 2017 at Vinexpo 2017 in Bordeaux France. There was a real excitement among connoisseurs and journalists that knew of the importance for this release as this makes a full circle between today’s many trends.