MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts
Clearly Vinexpo has changed!
Used to be the go-to Wine & Spirits trade show.
Now there are competitors, such as Prowein. In addition, Vinexpo is later in the year, too late: ie, late June.
It has started cannibalizing itself with sub-regional Vinexpos such as Vinexpo Hong Kong and Vinexpo Tokyo, ie, if your Asian why going to Bordeaux. This March 2018 will start Vinexpo New York. If you are from America why will you go to Vinexpo Bordeaux any longer. Essentially, there are less reasons to go to Bordeaux than there were before.
Plus Vinexpo is too wine focused and not enough spirit driven.
The Supervisory Board of Vinexpo SAS, which met on 6 April 2017, has appointed Christophe Navarre, Chief Executive Officer of Moët Hennessy, as its new President.
Christophe Navarre, CEO of Moët-Hennessy since May 2001, the wine & spirits group of LVMH, which includes Cognac Hennessy and other spirits, in particular the scotch whiskies Glenmorangie and Ardbeg and the vodka Belvedere, but also champagne brands such as Moët & Chandon, Dom Pérignon, Mercier, Veuve Clicquot, Ruinart et Krug, and many wine labels outside of France.
Hence, Moët-Hennessy had a booth/display at Vinexpo 2017 last month.
Will Christophe Navarre mark a positive change for Vinexpo?